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Today’s consumer is making new decisions - about their health, their families, their finances, the products they buy and more.
Here's what we've found in our latest wave:
  • Consumers are prioritizing price when it comes to purchasing holiday gifts, nearly half of consumers are shopping based on price or getting a good deal.
  • The way people shop may be changing this season. 57% of consumers would consider buying directly from brands or manufacturers.
  • 34% plan to shop for gifts online more this year compared to 2019.
Household brands around the globe trust Toluna with their need for insights.