The 2020 Consumer: Wave 8 Global Barometer

Consumers have started to re-evaluate their areas of spend. From insurance to entertainment, people are decreasing spend, evaluating future purchases. We’re finding new areas of opportunity emerge as well. Find out how your category will be impacted.
Together, Toluna, Harris Interactive and KuRunData have conducted a Global Barometer study tracking consumer behavior across 19 markets.

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Consumers have changed, and continue to, as does their perception of brands. Here's what we've found in our latest wave:
  • People are looking for new ways to entertain themselves. Globally, 23% of people say they want to try new forms of entertainment and subscriptions.
  • In addition, many plan to invest more money in home improvements this year, 82% of respondents plan to spend the same or more this year as compared to prior years.
  • 26% of people report spending less on school supplies and back to school shopping than prior years.
Household brands around the globe trust Toluna with their need for insights.

© 2020 Toluna. Inc All rights reserved

© 2020 Toluna, Inc. All rights reserved.