On-demand Webinar

hi brands - is your brand fit for the future?

As consumer expectations evolve quickly, is your brand set for success? Is it building excitement and creating a sense of belonging? Will it simply survive or thrive? In this 1hr webinar we share the very latest 2020 hi brands insight in FMCG, Media & Entertainment and Financial Services, including the relative strengths and weaknesses of leading brands in these sectors.

About hi brands

Hi brands is a compelling brand health measurement approach developed in conjunction with Aston Business School and nominated as a finalist in the MRS best innovation awards. It looks beyond equity and past performance to the future relevance and vitality of your brand.

About the speakers and presentations

  • Leading expert and hi brands co-creator, Dr Keith Glanfield, Assistant Professor at the Marketing and Strategy Group, Aston Business School and author of "Brand Transformation" explains more about the development of the hi brands model.
  • Mark Hirst, Research Director in our Financial Services team explores how established banking brands are rising to the challenge of the relative digital newcomers.
  • Lee Langford, Research Director in our Media and Entertainment team demonstrated which newspaper brands have remained compelling in a very challenging environment - and also dives into the TV sector.
  • Mark Brenton, Research Director in our CPG team highlights that not all soft drink brands are created equal, focussing on a brand that has “shaken up” the carbonated sector.

This webinar is brought to you by Harris Interactive and Toluna.

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