Planning for Success with Insight Communities
Whether you’re creating a new community panel or looking to reinvigorate an existing one, there are many things to consider; defining purpose and fit, engaging multiple stakeholders, thinking about how best to set up and recruit, and careful planning of activities. On this complimentary webinar Jack Lee, Harris Interactive's Head of Insight Communities, shares advice and best practice guidance on how to plan for community success, based on his years of experience working with leading brands across multiple sectors.
About the Presenter
Jack Lee joined Harris in March 2018 as Head of Online Communities, and is responsible for developing Online Communities across all of Harris Interactive’s sectors. Jack brings 10 years of community panel experience from working with some of the most recognisable brands, successfully delivering community panels for them that provide return on investment. His key achievements include launching a high-value multi-language Pan-European community for a major international electronics retailer, as well as setting up and recruiting for one of the largest insight communities ever for an American retail brand. Jack’s expertise spans the community lifecycle; with specialist knowledge of community setup, recruitment, operations, member engagement and community platform technology.
This webinar is brought to you by Harris Interactive and Toluna - both part of the ITWP group.