Gaming industry revenues are now worth more than music and video combined. Its growth is driven both by amazing content and by innovations in monetisation. Download Harris Interactive’s report to see the behaviours, attitudes and preferences of UK PC and Console gamers into the shooter genre that is fuelling this growth, including how publishers need to serve consumer demand fairly to protect their corporate reputation.
The full report is available to access for free - simply complete and submit the form on this page.
The author of this report is Steve Evans, Head of Media and Entertainment Research. You can access Steve's latest blog, which expands on the research findings and considers the implications for Gaming companies.