Latest Blog: Planning for Success with Insight Communities (Part 1 of 2)

About this blog:

An insight community brings many benefits to an ongoing programme of research, such as greater customer centricity, always-on access to insights, and long-term cost savings. You may be aware of this but might feel daunted by how to go about establishing a new community or are unsure how to reinvigorate an existing one.

There are many things to consider:

  • defining purpose and fit
  • engaging with multiple stakeholders
  • careful planning
  • clear budgeting
  • having a compelling business case 

Jack Lee, Head of Communities at Harris Interactive - has written a tip-packed, two-part blog which expands on these points, to help those looking to create or grow an engaging customer insight programme with a winning community.

    The insights are gleaned from many years’ experience of successfully delivering insight communities that deliver return on investment and value.

    Complete the form to receive a copy of the first blog direct to your email and learn about the early questions, considerations and steps involved in successfully establishing a community - and you'll receive immediate access to the second blog as soon as it is published. 

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