Latest Blog: Planning for Success with Insight Communities - 2 part blog

About this blog:

An insight community brings many benefits to an ongoing programme of research, such as greater customer centricity, always-on access to insights, and long-term cost savings. You may be aware of this but might feel daunted by how to go about establishing a new community or are unsure how to reinvigorate an existing one.

There are many things to consider:

  • defining purpose and fit
  • engaging with multiple stakeholders
  • careful planning
  • clear budgeting
  • having a compelling business case
  • getting a community up and running
  • planning research & engagement activities

          Jack Lee, Head of Online Communities at Harris Interactive - has written a tip-packed, two-part blog which expands on these points, to help those looking to create or grow an engaging customer insight programme with a winning community.

          The insights are gleaned from many years’ experience of successfully delivering insight communities that deliver return on investment and value.

          Complete the form to receive PDF links to both parts of this blog direct to your email and learn about the early questions, considerations and steps involved in successfully establishing a community.

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