About this blog:
An insight community brings many benefits to an ongoing programme of research, such as greater customer centricity, always-on access to insights, and long-term cost savings. You may be aware of this but might feel daunted by how to go about establishing a new community or are unsure how to reinvigorate an existing one.
There are many things to consider:
Jack Lee, Head of Communities at Harris Interactive - has written a tip-packed, two-part blog which expands on these points, to help those looking to create or grow an engaging customer insight programme with a winning community.
The insights are gleaned from many years’ experience of successfully delivering insight communities that deliver return on investment and value.
Complete the form to receive a copy of the first blog direct to your email and learn about the early questions, considerations and steps involved in successfully establishing a community - and you'll receive immediate access to the second blog as soon as it is published.