PackTest Express is an agile packaging testing service that enables you to validate the impact of your packaging and fine tune it, faster and more cost effectively.

Designed by Harris industry experts, based on decades of know-how; we are there to support you at every step, making it easy and giving you total confidence you’re asking the right questions of the right audience to get the insight you need.

Harris PackTest Express features:

  • Monadic design with standardised questionnaire
  • 1 to 8 packaging concepts tested in one survey
  • Branded/unbranded; priced/unpriced; new/existing/competitor options
  • Quick timed exposure design, gives an instant spontaneous reaction on brand attribution/confusion along with open ended feedback
  • Automated real time dashboard with a clear view of the winning packaging and an online analysis tool - easy to interpret and share with your stakeholders
  • Standardised PPT delivered by Harris Interactive experts with bespoke summary
  • Access to our online panel covering 40+ countries and 13+ million people

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