The Science of Product Development Made Easy - Video Highlights

Where & When
Science Museum - Exhibition Road, South Kensington, London SW7 2DD
Thursday 5th July - 8.45am - 11am

This interactive breakfast briefing featured a variety of short and impactful demonstrations to showcase our agile product development research suite, designed to deliver NPD insights faster, easier and at lower cost. We also share some brief client case studies and testimonials.

Whether you need to identify and evaluate winning product or service concepts, configurations or packaging ideas, we’ll show you how our NPD Express solutions can help.

See first-hand how we’ve combined years of best practice research expertise with smart automated platforms and outputs, to deliver high quality solutions you can trust, with the ease and speed you require. 

We showcased: 

  • Idea Express: test and uncover new product/service ideas or needs and identify the most promising to prioritise for future investment
  • Concept Express: test and identify winning product or service concepts that drive purchase intent, distinctiveness, credibility and relevance
  • PackTest Express: validate the impact of your packaging and fine tune it to drive maximum sales on launch
  • Choice Express: optimise the combination of product or service features to drive consumer preference and purchase 
  • PopUP Communities: Qualitative online chat and discussion forum to add in-depth insight at any phase of your NPD lifecycle 

Watch the full presentation by completing the registration form.

Watch the highlights video!

Watch a recording of the full presentation by completing and submitting the form below.

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