Exclusive Research

Google Stadia: Initial impact report

In March, Google unveiled ‘Stadia’, its new cloud gaming platform dubbed by many as the ‘Netflix of Gaming’. Our latest research reveals:

  • Within a week of its reveal, 39% of the UK public were aware of it, 11% were very familiar with it, and over a third of gamers were very familiar with it.
  • 50% of console gamers in the UK are interested in subscribing to Google Stadia
  • The price for Google Stadia is an expected £12 per month, but the monthly fee is a core barrier right now.
  • While Stadia is gaining interest, most console gamers remain loyal to the console… What does this mean for Stadia?

About the Survey

Google Stadia is a differentiating and potentially hugely disruptive proposition in the market, and in response to the reveal Harris Interactive's Video Games Research Team ran a nationally representative Harris 24 poll of 2146 members of the UK public exploring:

•    Awareness of and interest in the new platform
•    Potential barriers, and reasons for not being interested (by gamer type)
•    Expectations of the cost of a subscription

The findings of the survey are summarised in this free report, which we'll send direct to your inbox when you complete the form.

Read the full report

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