In March, Google unveiled ‘Stadia’, its new cloud gaming platform dubbed by many as the ‘Netflix of Gaming’. Our latest research reveals:
Google Stadia is a differentiating and potentially hugely disruptive proposition in the market, and in response to the reveal Harris Interactive's Video Games Research Team ran a nationally representative Harris 24 poll of 2146 members of the UK public exploring:
• Awareness of and interest in the new platform
• Potential barriers, and reasons for not being interested (by gamer type)
• Expectations of the cost of a subscription
The findings of the survey are summarised in this free report, which we'll send direct to your inbox when you complete the form.