The NPD Journey

Today’s product developer faces an increasingly challenging marketplace. Limited internal resources and budgets, an increasing need to move rapidly to market, brand names whose equity is being stretched, combined with demanding buyers all make the risks and payoffs from product development larger and even more uncertain than in the past.

“In a recent survey, 58% of consumers agreed that they want financial products and services that better meet their needs, and 52% would like to see more innovation in the available products and services.”

Whether you are considering totally new products or services, an extension to your current offering or an extension into a new category, Harris Interactive provides you with a comprehensive suite of products and solutions tailored to each phase of the innovation lifecycle. Customer centricity and time to market acceleration are at its heart.  This means you can make better and faster decisions and launch products and services that meet market needs, iteratively throughout the lifecycle.

Click the links to find out more about our NPD Express Suite of products, clicking the links below. 

  • Idea Express & Need Express: test and uncover new product/service ideas or needs and identify the most promising to prioritise for future investment
  • Concept Express: test and identify winning product or service concepts that drive purchase intent, distinctiveness, credibility and relevance
  • PackTest Express: validate the impact of your packaging and fine tune it to drive maximum sales on launch
  • Choice Express: optimise the combination of product or service features to drive consumer preference and purchase 
  • PopUP Communities: Qualitative online chat and discussion forum to add in-depth insight at any phase of your NPD lifecycle 

Watch our introduction to the NPD express suite of products

Watch the video to find out a little more about our suite of NPD express products and how they can support your product development needs. To request a full demonstration of these, and other express products, please complete the form and a member of the team will be in touch.

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