Exclusive Research

eSports UK National Survey

eSports are a form of competition using video games. Professional gamers compete for high value prize money pots. Competitors in the 2017 International Dota 2 Championship battled for a total prize pool of more than $20m.

Streaming services like Twitch and YouTube are driving the growing audience. Game publishers and developers must consider eSports incorporation in new releases for mass media participation and viewership.

Recent Buzz

The International Olympic Committee is considering the introduction of eSports into future games in order to stay relevant with younger audiences. The Tokyo Olympic Committee has planned a number of eSports events leading up to the 2020 games.

There is no doubt that eSports are already popular, but substantial investments from both tech and entertainment firms should only continue to drive this growth. Brands should be thinking about involvement with eSports leagues, events, and tournaments. Our report shows the positive brand association with eSports. Learn more about this and much more with the full report.

Harris Interactive conducted a nationally representative UK survey in May of 2018, using the Harris 24 poll service. This report of the study focuses on awareness, familiarity and interest in eSports. Get a full copy of the report by completing the subscription form on this page.

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