When: 12th September 2018 - 8.30am-11.00am
Where: Tate Modern - East Room
ITWP (Toluna and Harris Interactive) are hosting an interactive debate on the future of community-based research. Some of the world’s biggest brand owners will demonstrate and discuss the positive impact digital insight communities are having on their business.
Complete and submit the registration form to reserve your place, and save the date. A confirmation email with venue details will be sent out to you in the coming weeks.
Together with our Community experts, our guest speakers will share how you can:
So join us on Sept 12th, and discover first-hand how our continually-evolving community solutions can empower you to make impactful decisions faster, and help bring your customers closer to the heart of your business.
SPEAKERS & TOPICS
Maximise ROI when connecting with hard-to-reach audiences
We will investigate the methods and engagement tools that have proved most effective in a community that has been running for over 6 years, exploring what has and hasn’t worked, to keep current and prospective participants engaged.
Combine technology and research expertise to develop an efficient and impactful business resource
Our client will showcase how combining long term use of Toluna technology with Harris research expertise enabled them to provide a community and research resource that meets business needs in an efficient and impactful way.
Leverage next-generation digital innovations to reinvigorate and transform your research Programme
We’ll spotlight how an FMCG client is using a state-of-the-art mobile diary application with their existing community tools to not only simplify the identification of demand spaces and consumer segmentations, but also combine this data with Digital Tracking to precisely target and understand moments of demand.
Engage your stakeholders at the speed they demand
Our speaker from Canon Europe will delve into the different methodologies available in a community and how this can be twinned with segmentation data for targeted audience research. And explore the impact that an easy and intuitive platform has on his stakeholders when exploring the NPD cycle, from ideation and concept exploration to package testing.
Phil Ahad, EVP, Head of Products and Strategy at ITWP is in town
Phil Ahad will be joining in on the debate and discussing the positive impact digital insight communities are having on businesses and how next-gen technology enables communities to meet ever-evolving and increasingly demanding stakeholder needs.